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Who Is Jade The Hooman?
Hi, I’m Jade (The Hooman).
Despite the handle, I am a real person.
This profile is not generated by AI.
But the spelling is very intentional.
In this space, I write about AI, identity, trust, technology, digital life, and the emotional side of living through this shift in real time.
Not from outside it, but from inside it. As an actual person trying to navigate what all of this is doing to the way we think, feel, connect, create, and understand ourselves.
Why Jade The Hooman?
The name reflects the core tension behind my work: living in a world increasingly shaped by technology, while trying to hold on to all the things that make us human.
This isn’t a doom newsletter. It isn’t a productivity newsletter. It doesn’t pick a side between ‘AI is going to fix everything’ and ‘AI is going to ruin us’.
The argument underneath the writing is that AI tends to enter where something human has already thinned. Most of what we call dependency, escapism, or outsourced thinking is adaptive, not disruptive. The problems sit in conditions, not in the people inside them.
This is a newsletter of essays on AI that doesn’t panic, doesn’t lecture, doesn’t sell, and doesn’t make you feel stupid or lazy for using it. It starts from the assumption that people are trying to make sense of systems they’re already living inside. Just like me.
Who it’s for
This space is for people trying to make sense of AI without losing the human texture of the conversation.
It may resonate with you if:
You’re already using AI, but feel like the dominant takes aren’t quite naming what you’re experiencing.
You’re a writer or creative who refuses to be flattened by AI, but also refuses to pretend you aren’t using it.
You work in tech, policy, education, digital safety, or any space where the AI conversation often feels like it’s missing the emotional, social, and human layer.
You’re simply tired of being told you’re either falling behind or getting addicted, and would rather read something that treats use as adaptation, not failure.
About Me
I’m a Londoner, a solo traveller, and a writer of fifteen-plus years. Most of that has been in tech, where I’ve worked as a writer, editor, deputy editor, and deputy head of content. Now I run CCC, a digital content and SEO agency for charities and non-profits, where I spend a lot of my time thinking about who digital systems make visible and who they don’t.
I’ve also spent many years as a Samaritan. That experience shapes what I write about more than almost anything else. It’s hard to spend that much time listening to people in their hardest moments without it changing how you think about loneliness, connection, and what it means to be heard.
The questions I keep circling tend to come back to the same things: trust, identity, visibility, persuasion, loneliness, power, and how people move through systems that increasingly shape what we see, feel, believe, and pay attention to.
Who gets heard. Who gets flattened. What gets rewarded. What disappears quietly in the background.
Most of my writing lives somewhere in the overlap between technology and the human experience. Not just what these systems do, but what they ask of us emotionally, socially, and psychologically as we try to keep up with them in real time.
That’s also why I publish The Reading Room each week, where I share work from other writers I think more people should be reading. Because the writing matters. But so does the community around it. That part feels just as important to me as anything else here.
Alongside my writing, I’m also the co-founder of Digital Safety Squad, a platform dedicated to teaching digital safety in the age of AI, which probably explains why so many of these themes keep finding their way into my work.
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